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~ Advanced B2B Marketing & B2B Lead Generation 2022 | MBA

Advanced B2B Marketing & B2B Lead Generation 2022 | MBA


  • Experience in B2B marketing


Learn how to…

  • Put together a comprehensive B2B campaign to acquire new customers through lead generation
  • Acquire customers using account based marketing & outbound demand + lead generation techniques
  • Fix common B2B sales lead pipeline issues
  • Develop a comprehensive execution calendar for B2B marketing assets
  • Understand what to focus on based on your size and stage
  • Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics
  • Outbound Facebook & LinkedIn advertising
  • Cold email with real examples
  • Automated cold emails and LinkedIn outreach for business development & B2B sales
  • B2B marketing & B2B lead generation hacks such as paying people for meetings
  • Diagnosing lead generation & pipeline issues with tactical and strategic fixes
  • How to develop a B2B marketing homepage using a specific copywriting formula
  • B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step
  • Detailed competitive analysis with tactical details
  • B2B branding considerations for large-scale growth
  • Writing case studies, step-by-step
  • Marketing to each stage of the funnel
  • Strategic considerations & copywriting with value propositions

Key marketing & business development course topics:

  • 2022 approaches to B2B marketing & B2B lead generation
  • Putting together a modern B2B (business-to-business) marketing plan & marketing strategy
  • B2B product marketing & product management for product marketing managers
  • Business development for startups & enterprise
  • Performance marketing, demand generation, outbound marketing & account based marketing
  • Cold email tactics and automation
  • MBA level product marketing from a veteran product marketing manager

Your marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

Who is this product marketing course for?

  • Product marketing manager
  • Demand generation manager
  • Business development manager
  • Entrepreneur
  • Marketing manager
  • Marketing agency
  • Marketing consultant

Who this course is for:

  • Marketers
  • Marketing Consultants
  • Product Managers
  • Product Marketing Managers
  • Demang Generation Managers
  • B2B Marketing Managers
  • Entrepreneurs

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Advanced B2B Marketing & B2B Lead Generation 2022 | MBA

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